Smart Spark Case Studies

SEO Case Studies

Below are some examples of SEO projects we've been working on, as well as some of the results we've seen from our efforts. Feel free to contact us if you'd like to bring this kind of success to your web site.

Professional Speakers Bureau: Client Description: Representatives for some of the finest professional speakers in North America.
SEO Strategy: We took the opportunity presented by a redesign to build in semantic, SEO-friendly code structure. We worked in tandem with the client to optimize the content. We created a number of areas within the site where the content can be frequently updated. We established ongoing SEO initiatives, including social media avenues, link building, and a company blog.
Recent Success: Ranks in the top 10 in Google for certain high-traffic keywords, including "speakers", "speaker ideas", "professional speakers".
Machine Tool Systems: Client Description: The company represents products and services covering a wide variety of applications in the finishing field, including grinding, honing, and filtration systems.
SEO Strategy: We replaced a bulky layout and code structure with leaner markup, including more text while retaining the same visual look. We added optimized content to sections previously lean on text content. We modified the URLs to make them more linkable and indexable. We've assisted the client in establishing social marketing channels, such as YouTube.
Recent Success: The website consistently outranks its supplier websites for searches involving the supplier's own products.
Papersavers Limited: Client Description: Paperavers Limited offers office recycling and document shredding services for the Greater Toronto Area.
SEO Strategy: We researched and built in more effective page content. We established ongoing SEO inititatives, such as link building and advertising.
Recent Success: Within 2 months of implementation, the site traffic jumped 1500%. While that growth has slowed, the site continues to increase its number of visitors.
Furnished Offices: Client Description: Meridian Corporate Centre provides private office rentals and virtual office services in the Greater Toronto Area.
SEO Strategy: We researched and built in more effective page content. We adjusted the template-based page structure to to allow us to vary meta content and titles from page to page.
Recent Success: Within the first two weeks of implementation, the site jumped more than 10 positions in Google Search for "furnished offices", to #7 and climbing.
Wenex Technologies: Client Description: Smart Spark's parent company, specializing in web design, development, and web business services.
SEO Strategy: Practicing what we preach, we've put our best techniques to the test. We redesigned the website from the ground up with a semantic layout and optimized text content. We've delved into social marketing avenues such as Twitter, Facebook, and LinkedIn.
Recent Success: The website experiences consistent double digit growth in overall traffic.

Works in Progress

A good SEO project is never complete! Even if we aren't consistently updating a website under a Recharge Package plan, we are still able to gather search engine statistics and page performance information at a moment's notice, and consult on different means of building upon our initial optimization work. We constantly have our eyes and ears open for shifts in search engine behaviours and SEO tactics, as well as new ideas and developments in optimization. If we discover something that would benefit one of our SEO clients, we will recommend it to them.